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THE BRAND HACKING PROJECT

Welcome to The Brand Hacking Project! In just 7 SHORT WEEKS, you'll have built a solid brand and marketing strategy to catapult your business revenue in 2017. Along the way, you'll gain knowledge on logo design, media strategy, and marketing channels. You'll learn how to stretch your marketing dollars and how to apply the tools to measure your success.  

Each module is designed to provide basic to intermediate knowledge of branding and marketing essentials. We then use the knowledge you've gained to complete the weekly assignments. To bring everything together, we'll be available in the Facebook support group and on the weekly coaching calls to answer your questions and provide feedback on your assignments.

Who will benefit from the Brand Hacking Project?

The Brand Hacking Project is ideal for current or aspiring business owners looking to learn the basics required to brand a business or product in today's everchanging consumer market.


Who will NOT benefit from the Brand Hacking Project?

The Brand Hacking Project is NOT intended for expert-level marketers with 3+ years experience. We also feel brand and marketing professionals with a deep understanding of market trends would not benefit from our course.

What You Can Expect

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In week 1, we'll orientate you to the course, available resources and provide foundational information for brand development and marketing strategies to serve you moving forward in the future modules. 

 By the end of the week you will... 

  • Be well versed on how to use the project resources and support services 
  • Be able to contrast the history of marketing and its current state in the new millennium
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In week 2, the real learning begins. The modules focus on the overarching idea of building and maintaining a brand. We'll cover goal setting to help you move your brand and marketing efforts forward. 

 By the end of the week you will... 

  • Have completed a logo brief to provide your graphic designer 
  • Have specifically defined your marketing goals
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In week 3, we focus on the 5 P’s of marketing: proper preparation prevents poor performance. We’ll cover the components you need to start building your strategy and ensure a strong launch and continued success. 

By the end of the week you will... 

  • Have your top 2 customer avatars defined 
  • Have identified your media strategy 
  • Have built your top 3 social media profiles
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In week 4, we focus on setting up your business to dominate on digital platforms. We’ll cover executing your marketing strategies inside real world digital channels that make sense for your business. 

By the end of the week you will... 

  • Have completed your digital presence audit 
  • Have defined your SEO strategy 
  • Have defined your content sharing strategy

In week 5, we focus on setting recurring processes on autopilot in an effort to streamline your marketing strategy, save your business money and time. We’ll break down the what and how of automating your branding and marketing efforts. 

By the end of the week you will... 

  • Have identified processes you can automate 
  • Have designed your 1st automated email campaign 
  • Have chosen your Customer Relationship Management (CRM) solution
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In week 6, we focus on how to measure your efforts with sound analytics. We’ll cover how to tie your goals to metrics that tell a story and help you make better business decisions. 

By the end of the week you will... 

  • Understand the Key Performance Indicators (KPIs) you'll use to track your marketing goals 
  • Split-test certain analytics based on your previously defined marketing strategy and who composes your target audience
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In week 7, we bring everything from the previous 6 weeks together. We will focus on reviewing the key points from each module to complete your final assignment. 

By the end of the week you will... 

  • Have completed your brand style guide 
  • Have documented your marketing strategy 
  • Have created your 1st automated email campaign 
  • Have created a video presentation on your brand and marketing strategy for 2017
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A project of this scale would be near impossible without the support of an experienced team. As part of the basic course purchase, you will receive access to the following: 

  • A private Facebook group to ask our team questions to help you complete the course assignments, learn from those in the group, and watch coaching videos 
  • A weekly coaching call where you can get your questions answered on the spot 
  • Private coaching calls with our Leadership Team for 1:1 support throughout the course (additional cost)

Packages & Pricing

We realize everyone has different budgets and obstacles that arise in business. Life Improvement Media offers viable solutions. To meet the needs of many, we've created 3 packages for the Brand Hacking Project: full-support, forum + email support, and content-only. 

With the Full-Support package you will receive:

  • All online tutorials
  • All downloadable resources
  • Access to our private Facebook group
  • Assignment support through our email support inbox
  • A seat in our online, weekly coaching calls

With the Forum + Email package you will receive:

  • All online tutorials
  • All downloadable resources
  • Access to our private Facebook group
  • Assignment support through our email support inbox

With the Content-Only package you will receive:

  • All online tutorials
  • All downloadable resources

Meet Your Support Team

The marker of any successful learning activity is solid support from subject matter experts (SME's). That doesn't mean we do all the heavy lifting for you. You still have to put in the work!

In those moments when you feel overwhelmed or you aren't sure how to apply the knowledge, we're here to show you the way! That's the beauty of the Brand Hacking Project. Not only do you get our thoughtfully designed learning content, you also have access to our years of education and real world experience.

Erik Remmel Branding Strategy Lead

Erik will be your go-to for a winning brand and marketing strategy. He has spent the last decade helping businesses just like yours develop long-term strategies that drive brands to new heights. He will be on-hand in the Facebook forum and on our weekly coaching calls to help you establish a winning brand and marketing strategy. Connect with him on LinkedIn to learn more about his wealth of knowledge and experience.

Corynne Holder Digital Engagement Lead

Corynne came to us from a Fortune 500 luxury vacation brand. Not only is she your Project Manager, she is here to help you integrate your digital presence into your overall customer experience. She will be on-hand in the Facebook forum and on our weekly coaching calls to help you create a seamless customer experience and streamline your brand and marketing processes. Connect with her on LinkedIn to learn more about her wealth of knowledge and experience.

Justin Ulrich Content Creation Lead

Justin is the man with the content plan! He understands how to align your brand's message, tone, and imagery so your customers will want to consistently share your content. He will be on hand in the Facebook forum and on our weekly coaching calls to help you maintain consistency across your many customer touch points. Connect with him on LinkedIn to learn more about his wealth of knowledge and experience.